The TV industry is on the verge of a game-changing advancement: full addressable capabilities on all 16 minutes of ad inventory within the live linear broadcast hour. By enabling more relevant advertising and interactivity on the smart TV glass, we have a golden opportunity to maximize the value of 36 billion hours per month of premium audience time while pushing TV advertising effectiveness to unprecedented levels.
This session brings together forward thinking executives from around the industry for a discussion on the coming disruption of live linear advertising and how collaboration among players will help the industry overcome scale issues and enable addressable measurement within c3/c7 to fully unlock the power of addressable advertising for all.
Speakers
Kelly Abcarian - GM, Advanced Video Advertising Group, Nielsen
David Campanelli - EVP, Co-Chief Investment Officer, Horizon Media
Scott Rosenberg - SVP & GM, Platform Business, Roku
Laura Nelson -Â SVP, Cross Portfolio Solutions, Disney Advertising Sales
Bryson Gordon - EVP, Advanced Advertising, Viacom
Tracey Scheppach - CEO & Co-founder, Matter More (Moderator)