Cannabis retail has evolved from the traditional dispensary model to pop-up shops within mainstream retailers. Through new products and an experiential mindset, it has the potential to transform the mainstream retail industry.
As legalization has slowly progressed across the nation, the market for cannabis, hemp, and CBD goods has transformed from questionable, illicit inventory to shelf-ready consumer goods. Companies now have to understand the needs and desires of emerging cannabis consumers to determine product and marketing strategies that have both mass appeal and viable transaction power.
What You'll Learn from This Session...
1) The evolution of cannabis, hemp, and CBD retail
2) Iconic cannabis brands in the CPG industry
3) An inside look at advertising campaigns
4) Data and insights into the hemp/cannabis consumer
Speakers:
Rick Maturo - Associate Director, Nielsen
Craig Binkley - Chief Brands Officer, Future State Brands
Joel Lunenfeld - CMO, NorCal Cannabis
