Beyond the Lens: The Bottom Line Impact of Media Representation
Apr 
7
, 
2019

7:00 PM

Session Name

Abbe Staff, John Cohen

This is where a thoughtful description would be placed to give further clarity of what this specific session would be about. Think of this as an opportunity to be clever or simply to include more information about who will be hosting the session, and who should aim to attend!

7:00 PM

Session Name

Abbe Staff, John Cohen

This is where a thoughtful description would be placed to give further clarity of what this specific session would be about. Think of this as an opportunity to be clever or simply to include more information about who will be hosting the session, and who should aim to attend!

7:00 PM

Session Name

Abbe Staff, John Cohen

This is where a thoughtful description would be placed to give further clarity of what this specific session would be about. Think of this as an opportunity to be clever or simply to include more information about who will be hosting the session, and who should aim to attend!

7:00 PM

Session Name

Abbe Staff, John Cohen

This is where a thoughtful description would be placed to give further clarity of what this specific session would be about. Think of this as an opportunity to be clever or simply to include more information about who will be hosting the session, and who should aim to attend!

7:00 PM

Session Name

Abbe Staff, John Cohen
This is where a thoughtful description would be placed to give further clarity of what this specific session would be about. Think of this as an opportunity to be clever or simply to include more information about who will be hosting the session, and who should aim to attend!

ADVERTISING WEEK NY

Beyond the Lens: The Bottom Line Impact of Media Representation

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June 
19
, 
2019
2:00pm
 - 
4:00pm

*Official Advertising Week NY Badge Required for Entry

ADVERTISING WEEK NY

Beyond the Lens: The Bottom Line Impact of Media Representation
rSVP
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June 
19
, 
2019
2:00pm
 - 
4:00pm

Event Details

 As the definition of TV expands and human culture evolves, engaging diverse audiences as talent, content producers and valuable consumers can’t be overlooked. Television is quite literally a lens into culture and society—while the people on screen don’t always reflect the viewers watching. The impact meaningfully affects a brand’s perception, as well as its bottom line.

 

Through the presentation of newly released data, we will take a holistic look at disparities in media representation, offer concrete solutions for a more inclusive future, and a path to get there. 


What You'll Learn from This Session...
1) The latest insights on women’s and LGBT screen time representation and its evolution over time
2) Why truly representative consumer data is necessary to media programming, advertising, news, sports and digital social interaction
3) How diverse representation in media is nurtured (or not) and what needs to happen to speak to consumers - offering the best opportunity to Brands to reach the right person at the right time


Speakers

David Kenny - CEO & Chief Diversity Officer, Nielsen

Megan Clarken - Chief Commercial Officer, Nielsen Global Media

Madeline Di Nonno - CEO, Geena Davis Institute on Gender in Media

Sarah Kate Ellis - CEO & President, GLAAD

Alyssa Naeher - Goalkeeper, U.S Women's National Soccer Team & the Chicago Red Stars of the NWSL

Christina Norman - Media Advisor


AWNY Session Link


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Copyright © 2019 The Nielsen Company (US), LLC. All Rights Reserved

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