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Nielsen x Fox: Turning Passion Into Performance

Kaylee “K” Jenkins

Visual Artist

Renowned street artist and muralist, known for her large-scale public art installations.

12 pm

Welcome and Introductions

Our VP of Product Marketing, Ingrid Wantuch, kicks off the event with a welcome message.

Location: Blue Room

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Welcome to

cannes lions 2026 ------

Join Nielsen and FOX for an exclusive look at the evolving media landscape. In a fragmented media landscape, the most valuable audiences aren’t just viewers - they’re fans. Passionate communities built around sports, news, entertainment, and streaming create deeper engagement, stronger loyalty, and more meaningful opportunities for brands.

 

Explore how fandom shapes consumer behavior, fuels live viewing, and drives performance across platforms. Drawing on new research and real-world examples, this conversation will examine what sets fans apart, why live audiences remain uniquely powerful, and how brands can authentically connect with the communities that matter most.

 

Reserve your spot today to unlock the power of fandom.

Request an invite
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11:30 am

Doors open

Arrive early to check in, grab a refreshment, and settle into your seat before the main event begins.

Location: Blue Room

11:40 am - 12:20pm

Fireside Chat

Join Michael Falco and Seth Ladetsky as they share real-world insights on the power of fandom.

Location: Pink Room

12:20 - 12:30pm

Post session networking

Stick around after the panel to talk strategy, swap ideas, and connect with top minds across the industry.

Location: Orange Room

Michael Falco

Executive Vice President, Revenue Management & Strategy

Fox Corporation

Renowned street artist and muralist, known for her large-scale public art installations.

Seth Ladetsky

Global Head of Sports

Nielsen

Founder of Whearnow, a top streetwear brand.

Can't make it to this event?

The insights don't stop here. Join us throughout the week at the Nielsen Media Intelligence Hub for a full program of events designed to help you navigate the future of media.

Enhance your user experience and build brand equity with your design vernacular.

Learn more
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