Join Nielsen and Gold House at the Hotel Martinez for an energized deep dive into the engine of the creator economy. While every brand at Cannes knows creator marketing is essential, the real challenge lies in identifying those rare partners who don't just provide reach, but drive genuine conversion through community.
We’re sitting down with global powerhouse Valkyrae and Range Media Partners’ Kai Gayoso to explore her meteoric rise of influence. Her journey serves as the ultimate bridge to the modern consumer, proving that when a brand successfully aligns with a creator’s authentic world, the impact on purchasing behavior is undeniable. This session is your roadmap to navigating high-stakes partnerships with Gen Z and diverse audiences, ensuring your brand isn't just seen, but actually embraced.
Space is limited. Secure your spot today!
The question is no longer whether creator marketing is worth investing in. Every brand in this room already knows it is. The harder question — the one most brands are actively grappling with — is how to identify the right creator at the right time for your brand, and how to know whether the partnership will actually move the needle.
The answer, more often than not, comes down to trust. And few creators illustrate what that looks like at scale better than Valkyrae.
Valkyrae is the clearest argument for why that distinction matters. In less than a decade, Rachell Hofstetter went from a GameStop cashier streaming to 1,500 viewers to YouTube's most-watched female streamer, a Content Creator of the Year winner at the Game Awards, a Forbes 30 Under 30 honoree, and one of the first female co-owners of a major esports franchise — 100 Thieves, valued at $190 million at the time of her equity stake.She has since launched Hihi Studios, her own anime-focused media company developing original IP across graphic novels, TV, and film — partnering with her manager and Range Media Partners’ Co-Head of Digital Kai Gayoso, who joins her on stage today.
