Brands and agencies are all in on teaming up with cool creators and splashing ads across social media – but how do they pick the perfect partners and know it's actually working? During this session, Nielsen and industry experts will provide valuable insights into identifying high-performing creators, making informed partnership decisions and leveraging data to ensure positive campaign outcomes.

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We're excited to welcome a panel of industry leaders to discuss how creators are collaborating with companies like theirs to significantly broaden their reach and tap into new audiences. Learn how platforms are leveraging creator partnerships to boost engagement and attract more users, creating exciting opportunities for both creators and the platforms themselves. Discover the power of strategic alliances in today's evolving content landscape.

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TBD, Nielsen

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Sara Fischer
Media Correspondent, Axios

Don't miss our superb networking event right after the sessions, providing the perfect backdrop to connect and chat. Come soak in the Cannes buzz with a great soundtrack!

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Sara Fischer
Media Correspondent, Axios