Unlocking the Power of Addressability for All
Apr 
7
, 
2019

7:00 PM

Session Name

Abbe Staff, John Cohen

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7:00 PM

Session Name

Abbe Staff, John Cohen

This is where a thoughtful description would be placed to give further clarity of what this specific session would be about. Think of this as an opportunity to be clever or simply to include more information about who will be hosting the session, and who should aim to attend!

7:00 PM

Session Name

Abbe Staff, John Cohen

This is where a thoughtful description would be placed to give further clarity of what this specific session would be about. Think of this as an opportunity to be clever or simply to include more information about who will be hosting the session, and who should aim to attend!

7:00 PM

Session Name

Abbe Staff, John Cohen

This is where a thoughtful description would be placed to give further clarity of what this specific session would be about. Think of this as an opportunity to be clever or simply to include more information about who will be hosting the session, and who should aim to attend!

7:00 PM

Session Name

Abbe Staff, John Cohen
This is where a thoughtful description would be placed to give further clarity of what this specific session would be about. Think of this as an opportunity to be clever or simply to include more information about who will be hosting the session, and who should aim to attend!

ADVERTISING WEEK NY

Unlocking the Power of Addressability for All
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June 
19
, 
2019
2:00pm
 - 
4:00pm

*Official Advertising Week NY Badge Required for Entry

ADVERTISING WEEK NY

Unlocking the Power of Addressability for All
rSVP
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June 
19
, 
2019
2:00pm
 - 
4:00pm

Event Details

The TV industry is on the verge of a game-changing advancement: full addressable capabilities on all 16 minutes of ad inventory within the live linear broadcast hour. By enabling more relevant advertising and interactivity on the smart TV glass, we have a golden opportunity to maximize the value of 36 billion hours per month of premium audience time while pushing TV advertising effectiveness to unprecedented levels.

This session brings together forward thinking executives from around the industry for a discussion on the coming disruption of live linear advertising and how collaboration among players will help the industry overcome scale issues and enable addressable measurement within c3/c7 to fully unlock the power of addressable advertising for all.


Speakers

Kelly Abcarian - GM, Advanced Video Advertising Group, Nielsen

David Campanelli - EVP, Co-Chief Investment Officer, Horizon Media

Scott Rosenberg - SVP & GM, Platform Business, Roku

Laura Nelson - SVP, Cross Portfolio Solutions, Disney Advertising Sales
Bryson Gordon - EVP, Advanced Advertising, Viacom

Tracey Scheppach - CEO & Co-founder, Matter More (Moderator)


AWNY Session Link

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Copyright © 2019 The Nielsen Company (US), LLC. All Rights Reserved

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