TV & Attribution: A Modern Day Love Story
Apr 
7
, 
2019

7:00 PM

Session Name

Abbe Staff, John Cohen

This is where a thoughtful description would be placed to give further clarity of what this specific session would be about. Think of this as an opportunity to be clever or simply to include more information about who will be hosting the session, and who should aim to attend!

7:00 PM

Session Name

Abbe Staff, John Cohen

This is where a thoughtful description would be placed to give further clarity of what this specific session would be about. Think of this as an opportunity to be clever or simply to include more information about who will be hosting the session, and who should aim to attend!

7:00 PM

Session Name

Abbe Staff, John Cohen

This is where a thoughtful description would be placed to give further clarity of what this specific session would be about. Think of this as an opportunity to be clever or simply to include more information about who will be hosting the session, and who should aim to attend!

7:00 PM

Session Name

Abbe Staff, John Cohen

This is where a thoughtful description would be placed to give further clarity of what this specific session would be about. Think of this as an opportunity to be clever or simply to include more information about who will be hosting the session, and who should aim to attend!

7:00 PM

Session Name

Abbe Staff, John Cohen
This is where a thoughtful description would be placed to give further clarity of what this specific session would be about. Think of this as an opportunity to be clever or simply to include more information about who will be hosting the session, and who should aim to attend!

ADVERTISING WEEK NY

TV & Attribution:

A Modern Day Love Story

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June 
19
, 
2019
2:00pm
 - 
4:00pm

*Official Advertising Week NY Badge Required for Entry

ADVERTISING WEEK NY

TV & Attribution: A Modern Day Love Story
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June 
19
, 
2019
2:00pm
 - 
4:00pm

Event Details

It’s all about attribution these days… and we’re not talking digital. TV has finally lent marketers an opportunity to measure multi screen ROI with new data sources and breakthrough ad technology. TV now offers media informed media planning as well as attribution and reporting, a benefit marketers have long been waiting for. This panel will explore how TV finally made it to the finish line - and the significance of attribution on the ad industry as a whole.

 

Speakers

Matt Krepsik - Global Head of MROI Product Leadership, Nielsen

Michael Scott - Head of Sales, East Coast, Samsung Ads
Bob Ivins - Chief Data Officer, NCC Media
Craig Berkley - Head of Revenue, LiveRamp TV
Tom McLoughlin - VP of Sales, New York Interconnect
Kathy Newberger - Journalist, Media Village (Moderator)


AWNY Session Link

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Copyright © 2019 The Nielsen Company (US), LLC. All Rights Reserved

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