Learn how unparalleled fan insights and effectiveness research is used to drive the story of audience value and brand impact. Nielsen's Nicole Pike leads a conversation between Twitch's Nathan Lindberg and Mastercard's Brian Lancey to discuss how activations leveraging both media and sponsorship can unlock incremental returns for brands looking to invest in and maximize their performance in the esports space.
Speakers
Brian Lancey - Global Marketing, Sponsorships, Mastercard
Nathan Lindberg - Sr. Director, Sponsorships, Twitch
Nicole Pike - Managing Director, Nielsen Esports
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