A workshop designed to deliver insight into the perspectives of leading agencies, brands and research executives', as they discuss their approach to data-driven decision making for real-world brand initiatives.
What You'll Learn from This Session...
1) Understand how you can use Insights to enable data-driven decision making
2) How you can use a range of different methodologies to make an impact on the bottom line
3) Understand how data and information is translated to provide actionable Insights
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Speakers:
Kathy Lubner - VP, Entertainment Research, Nielsen
Justin Logerfo - Director, Advertising Analytics, TripAdvisor
Erik Alden - Vice President, Director Business Leadership Momentum
Jake Pryszlak - Research & Insight Manager, Meshh (Moderator)