TV's Race to Performance: Crawl, Walk, Run
Apr 
7
, 
2019

7:00 PM

Session Name

Abbe Staff, John Cohen

This is where a thoughtful description would be placed to give further clarity of what this specific session would be about. Think of this as an opportunity to be clever or simply to include more information about who will be hosting the session, and who should aim to attend!

7:00 PM

Session Name

Abbe Staff, John Cohen

This is where a thoughtful description would be placed to give further clarity of what this specific session would be about. Think of this as an opportunity to be clever or simply to include more information about who will be hosting the session, and who should aim to attend!

7:00 PM

Session Name

Abbe Staff, John Cohen

This is where a thoughtful description would be placed to give further clarity of what this specific session would be about. Think of this as an opportunity to be clever or simply to include more information about who will be hosting the session, and who should aim to attend!

7:00 PM

Session Name

Abbe Staff, John Cohen

This is where a thoughtful description would be placed to give further clarity of what this specific session would be about. Think of this as an opportunity to be clever or simply to include more information about who will be hosting the session, and who should aim to attend!

7:00 PM

Session Name

Abbe Staff, John Cohen
This is where a thoughtful description would be placed to give further clarity of what this specific session would be about. Think of this as an opportunity to be clever or simply to include more information about who will be hosting the session, and who should aim to attend!

ADVERTISING WEEK NY

TV's Race to Performance:

Crawl, Walk, Run

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June 
19
, 
2019
2:00pm
 - 
4:00pm

*Official Advertising Week NY Badge Required for Entry

ADVERTISING WEEK NY

TV's Race to Performance: Crawl, Walk, Run
rSVP
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June 
19
, 
2019
2:00pm
 - 
4:00pm

Event Details

 Tying TV performance to business outcomes is increasingly important for the entire advertising ecosystem - from brands and agencies to publishers and networks. While many of us consider each other "frenemies," we all want to change the market and preserve TV as a dominant, powerful marketing channel, across local and national and all forms of content delivery -- from linear to digital TV. In this panel, we’ll focus on how to take action and embrace proof of performance, transparency and optimization for TV advertising.

Speakers

Scott N Brown - SVP, Product Leadership, Nielsen

Matt Boxer - SVP, Business Development, Sports & Automotive, NBCU
Sona Mirakian-Pehlivanian - VP Operations, New York Interconnect

Justin Rosen - VP, Advanced TV Data & Research, NCC Media

Jo Kinsella - EVP & Chief Revenue Officer, TVSquared (Moderator)


AWNY Session Link

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Copyright © 2019 The Nielsen Company (US), LLC. All Rights Reserved

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