Redefining Your TV Advertising Measurement Strategy for the Future
Apr 
7
, 
2019

7:00 PM

Session Name

Abbe Staff, John Cohen

This is where a thoughtful description would be placed to give further clarity of what this specific session would be about. Think of this as an opportunity to be clever or simply to include more information about who will be hosting the session, and who should aim to attend!

7:00 PM

Session Name

Abbe Staff, John Cohen

This is where a thoughtful description would be placed to give further clarity of what this specific session would be about. Think of this as an opportunity to be clever or simply to include more information about who will be hosting the session, and who should aim to attend!

7:00 PM

Session Name

Abbe Staff, John Cohen

This is where a thoughtful description would be placed to give further clarity of what this specific session would be about. Think of this as an opportunity to be clever or simply to include more information about who will be hosting the session, and who should aim to attend!

7:00 PM

Session Name

Abbe Staff, John Cohen

This is where a thoughtful description would be placed to give further clarity of what this specific session would be about. Think of this as an opportunity to be clever or simply to include more information about who will be hosting the session, and who should aim to attend!

7:00 PM

Session Name

Abbe Staff, John Cohen
This is where a thoughtful description would be placed to give further clarity of what this specific session would be about. Think of this as an opportunity to be clever or simply to include more information about who will be hosting the session, and who should aim to attend!

ADVERTISING WEEK NY

Redefining Your TV Advertising Measurement Strategy for the Future
Add to Calendar
Text goes here
X
June 
19
, 
2019
2:00pm
 - 
4:00pm

*Official Advertising Week NY Badge Required for Entry

ADVERTISING WEEK NY

Redefining Your TV Advertising Measurement Strategy for the Future
rSVP
Text goes here
X
June 
19
, 
2019
2:00pm
 - 
4:00pm

Event Details

As the TV landscape continues to evolve in complexity, advertisers are tasked with assembling the right tools to measure the consumer experience seamlessly across channels. In this panel, we'll explore how some of the world's largest brands are advancing their measurement practices in a way that is redefining what's possible in TV to deliver real business impact and what they are doing to prepare themselves for a future with TV fully integrated into the digital ecosystem.


What You'll Learn from This Session...
1) How to use measurement to redefine your buying strategy
2) Top strategies for using TV to drive real business objectives
3) How to scale audience-based buying across all forms of TV

 

Speakers

Kelly Abcarian - GM, Advanced Video Advertising Group, Nielsen

Kyle Johnson - Advanced TV Measurement Lead, Adobe Advertising Cloud TV
Nicole Whitesel - EVP, Advanced TV, Publicis Media
Denise Colella - SVP, Advanced Advertising Products & Strategy, NBCUniversal

Lauren Johnson - Senior Advertising Reporter, Business Insider


AWNY Session Link

Add to Calendar
Text goes here
X

Copyright © 2019 The Nielsen Company (US), LLC. All Rights Reserved

[confirmation_headline]
[confirmation_messaging]
Add to Calendar
Text goes here
X
[confirmation_headline]
[confirmation_messaging]
Add to Calendar
Text goes here
X
[confirmation_headline]
[confirmation_messaging]
Add to Calendar
Text goes here
X
Share with Friends
Facebook
Twitter
LinkedIn
Link
CONTACT THE ORGANIZER
Google   Outlook   iCal   Yahoo

RSVP

Google Icon
Google
Outlook Icon
Outlook
Apple Icon
Apple
Yahoo Icon
Yahoo