Join us at the all virtual CES 2021 experience!
We'll explore audiences everywhere—uncovering and discovering what they want—so businesses can make media decisions that count.
Check out our presence below, mark your calendars and join the conversation:
@Nielsen, @Gracenotetweets, #CES2021
Schedule a meeting with us to tap into your unique audience.
In this session, CMOs, holding company executives and media moguls will unpack what it will truly take to transform marketing amidst disruption from technological advancements, and provide insight into how the industry can rally around unprecedented progress in technology to achieve their goals.
FEATURING:
Jamie Moldafsky - Chief Marketing & Communications Officer, Nielsen
Fiona Carter - CMO, Goldman Sachs
Jacki Kelley - CEO of the Americas, Dentsu
Bill Koenigsberg - Founder & CEO, Horizon Media
Michael Kassan - Chairman and CEO, MediaLink
As streaming has increased its share of the consumer viewing menu, the content, applications and distribution paths have become unique and unexpected. In this session, Nielsen’s SVP, Audience Insights will dive deep into these insights, reveal how theatrical movie releases on streaming have altered the way films are distributed and uncover the top streaming trends of 2020!
FEATURING:
Brian Fuhrer - SVP, Product Strategy and Thought Leadership, Nielsen
Until now, addressable advertising on linear TV was set for limited inventory. While the industry has progressed, questions remain about how to measure both addressable and under addressable ads. Join us as leading media executives discuss the promise of national addressable TV, monetization strategies and the collaboration required to make national addressable TV a reality for all.
FEATURING:
Scott Brown - GM, Audience Measurement, Nielsen
Matt Sweeney - Chief Investment Officer, GroupM WPP
Denise Colella - SVP, Advanced Advertising Products and Strategy, NBCU
Sarah Fisher - Axios Reporter (Moderator)
Advertisers are noticing how many viewers shifted to streaming during the pandemic. How are they adjusting strategies to best reach them? How are platforms improving targeting and reach abilities - as traditional commercials still command the best rates?
FEATURING:
Scott Brown - GM, Audience Measurement, Nielsen
Brad Wilson - EVP Growth and Revenues, WarnerMedia
Ricardo Rivera - Global Digital Group Director, OMD USA/PepsiCo Sr. Director, Global Digital Media & Partnership Strategy
Audrey Steele - EVP Research Insights and Strategy, Fox Corp.
Hayley Diamond - EVP Digital Investment and Partnerships, Publicis
Todd Spangler - NY Digital Editor, Variety (Moderator)
DIGITAL HOLLYWOOD @ CES: Future of TV & Streaming: Programming Strategy – Advertising – Multi-Platform Packages
Billions of viewers worldwide are engaged 24/7 with their video screens. Somewhere between Netflix, Amazon, Streaming Apps and cable packages resides the future of what was once known as “Television”. Technology has teamed up with media, advertising and Hollywood and a new industry has been unleashed. It’s going to be a bumpy ride!
FEATURING:
Scott Brown - GM, Audience Measurement, Nielsen
Suzanne Sullivan - EVP, FOX Entertainment Sales
Sang Kim - SVP of Product, Samsung Smart TV Service Business
Jonathan Hurd - Partner, Altman Solon (Moderator)
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Ali Rana is the Global Head of the Measurement and Insight teams at Snapchat. In this role, Ali leads Snapchat's measurement strategy and the resulting execution across Snapchat's advertiser clients. His group is responsible for providing solutions and strategic guidance to advertisers on how to measure and optimize the online and offline impact of Snapchat advertising
Prior to joining Snapchat, Ali spent 16 years at Kantar Millward Brown, more recently as the company's Chief Digital Strategist. While at Millward Brown, he built a number of pioneering measurement solutions across leading platforms and advertisers.
Ali is based out of Snapchat's Santa Monica office in Los Angeles.