Join Nielsen and industry leaders representing the Advertisers (WFA), Agencies (EACA), and TV companies (EGTA) for an executive breakfast workshop. A multi-perspective fireside chat will kick things off and set the stage for interactive table breakouts. Together, we’ll explore how to bridge the gap between global advertiser demands for deduplicated measurement and the realities of local market currencies. We’ll discuss how independent, people-based data can empower the entire ecosystem to plan, deliver, and measure true business outcomes across platforms.
Moving from theory to collaboration, this session features curated table breakouts designed to foster high-level debate. Executives from across the ecosystem will engage in 30 minutes of focused discussion on a strategic industry pillar. To conclude, table leads will synthesize and share their group’s most provocative insights with the full room.
