There is no more powerful position than the CEO and, quite honestly, (diversity) isn’t going to change if the people with power don’t use that power to change it….We can set hard targets for ourselves and make those transparent to our board and measure them like we measure other outcomes like financial results …
Gracenote returns to IBC 2024 yet again! From September 13 - September 16, our team will host clients, partners and media in the Gracenote Booth inside the Content Everywhere Hall.
Join us in Hall 5 - Stand D76Â to learn more about how Gracenote is empowering providers across the global entertainment ecosystem to drive more value from content by informing development, streamlining distribution and enhancing discoverability with the power of AI.
Â
Appointments are limited. Book a meeting with us today!
FAST represents the next chapter of the streaming industry’s evolution, and this guide will help new entrants and established players understand the importance of metadata, especially as competition increases and the need to engage and maintain viewers intensifies. Metadata will also play a critical role for advertisers looking to capitalize on contextual use cases that help them run ads within relevant programming.
Â
This guide highlights the keys to success in the FAST ecosystem, illustrates the importance of metadata including a FAST channel launch metadata checklist and suggests ways to future-proof FAST channels.
Gracenote, the content data business unit of Nielsen, is powering new contextual categories to give advertisers greater visibility into the content that their messages run against on CTV. By teaming with Peer39, the leading global provider of contextual suitability and quality solutions for modern marketers, these Gracenote-powered contextual CTV categories will be available on Peer39 partner DSP platforms for the first time enabling programmatic CTV ad buys. Additionally, Gracenote has tapped Magnite, the largest independent omnichannel sell-side advertising company, as the first SSP to support and scale these new CTV categories.
The availability of new content is always welcomed by audiences and advertisers alike, especially after the strikes in Hollywood sidelined production for most of last year. Yet despite the influx of new programming that audiences will have access to this year, the business reality of content today is clear: An overabundance of content doesn’t automatically equate to higher ROI.
