There is no more powerful position than the CEO and, quite honestly, (diversity) isn’t going to change if the people with power don’t use that power to change it….We can set hard targets for ourselves and make those transparent to our board and measure them like we measure other outcomes like financial results …
Experience how Gracenote is shaping the future of content monetization and discovery at IBC 2025. Connect with our team from September 12-15 in the Content Everywhere Hall at Hall 5 - Stand D66. We'll demonstrate how, as a leader in entertainment technology, we are fueling the growth of FAST channels, driving deeper engagement for live sports and advancing AI-powered experiences that help our clients win audiences and maximize revenue.
Appointments are limited. Book a meeting with us today!
Significant advances in generative AI in recent years have made artificial intelligence a top priority for businesses globally. As a result, large language models (LLMs) have become foundational in powering everything from virtual service agents to online search engines to fraud detection.
In CTV, LLMs will be foundational in powering rich search and discovery experiences, but they can’t do it alone. Because LLMs are prediction engines, they require complementary technologies to fact check the results they provide. These technologies improve accuracy, provide contextual relevance, enrich results, and align LLM outputs with real-world knowledge.
The connected TV (CTV) landscape is an ever-growing ecosystem of platforms and channels that is steadily growing its share of the TV pie. As the future of television, CTV is also an increasingly important part of the advertising landscape. For many, however, a lack of insight into CTV inventory and concerns about ad placement leave more questions than answers about the efficacy of the channel.Â
As much of the advertising across the CTV landscape is handled programmatically, program metadata provides the much needed transparency to drive addressable advertising at scale.Â
FAST is the latest segment in the broad TV landscape to take the spotlight, amplified by an influx of content and backing from industry heavyweights like FOX, Paramount and Roku. As a result, audience engagement and interest from advertisers are rising, positioning FAST as the streaming industry’s latest growth opportunity.Â
While much of the content distributed via FAST channels is available across many different platforms, it’s notably different from what’s available across the industry’s leading subscription video on-demand (SVOD) services. It’s also newer than many might think.
