There is no more powerful position than the CEO and, quite honestly, (diversity) isn’t going to change if the people with power don’t use that power to change it….We can set hard targets for ourselves and make those transparent to our board and measure them like we measure other outcomes like financial results …
Gracenote is excited to once again be at NAB 2024! Over the course of the week, we will host clients, partners and media in the Gracenote Suite at the Encore.
Join us in our suite to learn more about Gracenote's streaming solutions which enable publishers, platforms and service providers to launch FAST offerings, deliver search and discovery and drive audience viewership. Appointments are limited. Please RSVP to secure your spot today!
Don't have a badge yet? Use our guest pass code when registering to receive a FREE pass to the show: NS2853.
Gracenote is bringing its FAST program to the US to accelerate FAST channel go-to-market. Â
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With Gracenote’s FAST Program, content providers launching FAST channels can easily distribute their channels to leading streaming platforms along with industry-standard Gracenote metadata and IDs, helping ensure their offerings are discoverable and monetizable.Â
Now US-based content providers can:
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- Launch and distribute FAST channels with enriched metadata to drive discoverability
- Tap into Gracenote’s existing distribution network of top streaming platforms, to streamline FAST channel onboardingÂ
- Position FAST channels to effectively compete, attract audiences and drive ad monetization in the future
- Preview content metadata with Gracenote View, our easy-to-use application providing instant access to Gracenote Video Data
To learn more, download our guide Metadata matters: Powering future FAST channel success or contact us today at gracenote.fastprogram@nielsen.com
FAST represents the next chapter of the streaming industry’s evolution, and this guide will help new entrants and established players understand the importance of metadata, especially as competition increases and the need to engage and maintain viewers intensifies. Metadata will also play a critical role for advertisers looking to capitalize on contextual use cases that help them run ads within relevant programming.
This guide highlights the keys to success in the FAST ecosystem, illustrates the importance of metadata including a FAST channel launch metadata checklist and suggests ways to future-proof FAST channels.
Gracenote, a Nielsen company, is helping TV providers optimize their user experiences by providing the most accurate, up-to-date and comprehensive datasets covering subscription video on-demand (SVOD) and linear (FAST) content availability. The Gracenote solutions pair TV, movie and sports programming availability data with normalized program metadata to ensure that streaming aggregators, digital platforms and MVPDs offer content-first user experiences that facilitate universal search, discovery and tune-in capabilities to drive maximum audience engagement.
Audiences have more than 2.7 million individual video titles to choose from. This abundance of choice is so overwhelming that 20% of viewers said they couldn’t figure out what to watch—so they did something else instead.
One solution? Delivering personalized user experiences to help audiences sift through the clutter and find the content they’ll love.
Read our 2023 State of Play Report to learn more about the evolving media landscape and how to create personalized content experiences across streaming, including FAST channels.
