Building on the strong momentum from last year’s IAB Europe and Nielsen CTV Roundtable in Cannes, we will return this year with an even more focused and forward‑looking session. Join Nielsen and IAB Europe for a deeper dive into the rapidly evolving CTV landscape, with particular emphasis on the development and alignment of measurement standards. The conversation will move from exploration to action—bringing together key industry leaders to examine progress, identify gaps, and accelerate the path toward consistent, scalable, and future‑proof CTV measurement across Europe.
As breakfast is served, we transition to the stage for a high-level discussion on the CTV landscape. This session moves beyond theory to examine the critical alignment of measurement standards, identifying the progress made and the gaps that remain in achieving a scalable, future-proof European ecosystem.
