There is no more powerful position than the CEO and, quite honestly, (diversity) isn’t going to change if the people with power don’t use that power to change it….We can set hard targets for ourselves and make those transparent to our board and measure them like we measure other outcomes like financial results …
The past year at Nielsen has been eventful. New ownership has taken the once public company private, and a subsequent reorganization has seen local TV and radio operations consolidated into one group. Join us for this fireside chat with Nielsen Audio’s new leadership as they discuss the current state of radio audience measurement and their roadmap for future measurement innovation.
Speakers
Catherine Herkovic - Executive Vice President & Managing Director, Local TV/Audio, Nielsen
Jennifer Carton -Â Senior Vice President, Product Management, Nielsen
Bruce Hoynoski -Â Measurement Science Business Leader, Global Audience Measurement, Nielsen
Christine Pierce -Â Senior Vice President, US Media Operations, Nielsen
Moderator
Buzz Knight -Â Chief Executive Officer, Buzz Knight Media
We are excited to once again head to the NAB Show, where we will be hosting clients, partners, and media in our suites at the Encore Resort!
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In our suites, you’ll get an in-depth look at products across our Audience Measurement and Gracenote portfolios, highlighting the audience insights, content data and analytics that connect you to audiences, growth and new opportunities.
Use this guest pass code when registering to receive a FREE pass to the show: LV87674
Free passes are available until 3/31 and are first-come, first-serve.
Catherine Herkovic is a Nielsen veteran and is currently EVP, Managing Director of North America Audio & Local TV.
Other roles Catherine has held at Nielsen include: Global Quality Leader, Managing Director of National Client Services, General Manager Local Television, SVP Sales and Marketing, NSI.
Catherine has a BA degree from Dowling College with majors in English and Education.
Christine Pierce is the Chief Data Officer at Nielsen. In this role she leads the Global Data Solutions team whose mission is to produce, procure and provide the highest quality data assets for Nielsen’s Audience Measurement products. Christine has a 20+ year career in consumer and audience measurement, including roles in operations, research, and data science. She has worked extensively in the areas of data collection methods and the integration of big data and panels.
Christine represents Nielsen in various committees organizations, including the Data Trust & Alliance. She has authored articles, spoken at conferences, and participated in media interviews on a variety of audience measurement and research topics. She is a graduate of Nielsen’s Global Leadership Program and the Arthur C. Nielsen Award. She also has her Executive Black Belt certification. Christine earned her Master of Public Policy degree from the University of Minnesota and a graduate certificate in Applied Statistics from Pennsylvania State University.
Bruce Hoynoski is Senior Vice President, Measurement Standards and Compliance where he works with various Domestic and International Committees in developing and understanding audience measurement standards and helping to ensure Nielsen’s methods are meeting these standards.
Previously Bruce was the Data Science (DSci) Business Leader supporting the DSci needs for our Television and clients in the Americas. Prior to that, Bruce was senior vice president and the Statistical and Methodological Research Leader for Global Media functions for The Nielsen Company.
Bruce has been a member of the company’s research team for nearly 45 years. Bruce holds a B.A. in Mathematics from North Adams State College and an M.S. in Statistics from Stanford University.