There is no more powerful position than the CEO and, quite honestly, (diversity) isn’t going to change if the people with power don’t use that power to change it….We can set hard targets for ourselves and make those transparent to our board and measure them like we measure other outcomes like financial results …
Nielsen is thrilled to travel back to Las Vegas for CES 2024! We’ll be there from January 9-12, and over the course of that week, we’ll host clients, partners and media in the Nielsen Suite at the Cosmopolitan.
In our suite, you’ll get an in-depth look at Nielsen’s portfolio of measurement solutions, including Nielsen ONE - a seamless platform that brings together one clear view of your audience. Whether you want to discuss audience measurement or media planning, our Nielsen team is excited to connect with you at CES 2024.
Appointments are limited. Please RSVP to secure your spot. We look forward to seeing you in Las Vegas!
Audiences have more than 2.7 million individual video titles to choose from. This abundance of choice is so overwhelming that 20% of viewers said they couldn’t figure out what to watch—so they did something else instead.
One solution? Delivering personalized user experiences to help audiences sift through the clutter and find the content they’ll love.
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Read our 2023 State of Play Report to learn more about the evolving media landscape and how to create personalized content experiences across streaming, including FAST channels.
Hispanics represent one-fifth of the U.S. population, but their media engagement can be complex due to the inherent nuances within the community. Hispanics spend the most media time with television, but their engagement with TV is rooted in what they watch on streaming services.
This report breaks down how to enhance channel programming, tailor recommendations and customize user experiences across FAST channels and beyond.
To measure TV audiences, you need three key ingredients: a data source (a combination of panel and big data capable of properly representing viewing audiences); technology (to capture and correctly identify viewing data); and metrics (to make sense of that viewing data for all stakeholders).
This article focuses on the last two ingredients: What specific technology is the industry using to capture viewing data, and what metrics are media companies and advertisers using to conduct their business?
But first, let’s review a few key tenets of TV measurement.
