There is no more powerful position than the CEO and, quite honestly, (diversity) isn’t going to change if the people with power don’t use that power to change it….We can set hard targets for ourselves and make those transparent to our board and measure them like we measure other outcomes like financial results …
We're excited to announce Nielsen's return to CES 2025 in Las Vegas from January 7-10! During this time, we'll welcome clients and partners to our dedicated space at The Cosmopolitan.
Visitors to our suite will have the opportunity to explore Nielsen's comprehensive range of measurement tools, with a special focus on Nielsen ONE - our integrated platform that offers a unified view of your audience. Whether your interests lie in audience analytics or media strategy, our team is eager to engage with you at CES 2025.
Appointments are limited. Book a meeting with us today!
Today’s evolving media landscape is unlocking new opportunities to connect with specific audiences—provided advertisers can find their target customers. The proliferation of screens, platforms and advertising formats today means understanding what audiences are watching—and where and how they’re watching—is both more critical and more complex than ever.
To showcase how a deeper understanding of your audience can help you navigate the new media landscape, we explored the media habits of three advanced audiences in the U.S.
According to Nielsen’s 2024 Annual Marketing Report, 72% of global marketers expect their advertising budgets to increase in the year ahead. But more media spend means more competition in an already competitive media landscape where consumers are accessing more media, across more platforms than ever before.Â
Competitive advertising intelligence has never been more critical. Knowing when and how your competitors are allocating their advertising budget can shed light on where the market is noisiest. And with harmonized data across markets, you can do more with less—around the world.
When we read about cross-media measurement in the trade press or hear industry leaders talk about it at industry conferences, it’s often presented as a distant dream that will never fully materialize. The media world is always going to outpace our ability to measure it, the thinking goes, and rather than chasing the ultimate solution, advertisers should just focus on one or two channels, embrace their native measurement solutions and trust that they’ve picked the right media partners.
