There is no more powerful position than the CEO and, quite honestly, (diversity) isn’t going to change if the people with power don’t use that power to change it….We can set hard targets for ourselves and make those transparent to our board and measure them like we measure other outcomes like financial results …
Nielsen is thrilled to return to Las Vegas for NAB 2025! We’ll be there April 6-9, and over the course of that week, we’ll host clients and partners in the Nielsen Suites, conveniently located in the Encore.
During your visit to our suites, you'll have the opportunity to explore Nielsen's comprehensive range of measurement solutions in detail. Our dedicated Audio and Local measurement teams are eagerly looking forward to engaging with you, sharing our recent enhancements and demonstrating how Nielsen can significantly boost your company's measurement strategy with our innovative offerings.
Appointments are limited. Book a meeting with us today!
Nielsen exclusive report: inclusive, digital content drives Black audiences from reach to conversion
Black audiences spend 32 hours on apps and websites on their smartphones and tablets—two hours more than the total U.S. population, according to the latest exclusive Nielsen’s Diverse Intelligence Series report Engaging Black audiences: How brands impact, grow and win with inclusion. As Black consumers continue to be digital trendsetters, brands’ must finetune their approach to engaging with this audience in order to drive long-term connections.
“Reaching Black consumers may not be a challenge—but connecting with us can be. Black consumers are leaning into platforms that emphasize conversation and create a sense of connection,” says Charlene Polite Corley, Vice President of Diverse Insights & Partnerships.
The Media Rating Council (MRC) has completed its accreditation process covering Nielsen’s innovative Big Data + Panel National TV measurement, after recently accrediting Nielsen’s integration of first-party live streaming data and re-accrediting Nielsen’s traditional Panel measurement. Nielsen is the first accredited national TV audience measurement provider for Big Data + Panel.
“The accreditation of Nielsen’s Big Data + Panel is a landmark moment for TV ratings, as it will forever change audience measurement,” said Karthik Rao, Nielsen CEO. “No one else pairs a high quality, representative panel with a data set this large, pulling from smart TVs and set top boxes in more than 45 million homes. I believe Big Data + Panel gives the industry the most accurate measurement in the history of TV. We’re grateful to our clients for helping us innovate once again.”
The advertising landscape looks pretty different than it did just a few years ago. Streaming and linear TV have been competing for viewers’ attention, media dollars and lucrative sports rights. Digital media is also vying for share of the total media mix. But with increasingly programmatic capabilities, TV is growing more digital by the day and holding its own in terms of winning audiences’ time.
As TV and digital converge, marketers need to keep people at the center. The right data is critical to make sure you’re speaking to your target audience in the right places. In Nielsen’s 2025-2026 Upfront/NewFront guide, we dive into the trends driving today’s changing media, audiences and advertising ecosystem—so you can plan for the year ahead.
