We’re excited to be an official partner of the 2019 Radio Show, the world’s premier gathering of the most creative minds in the
Audio industry. With a revitalized lineup focusing on collaboration and creativity, the week is filled with thought leadership,
engaging exhibits and hands on demos, collaborative sessions with immediate takeaways, networking, and entertainment. Â
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Join Nielsen executives and other industry leaders across the week as we exploreÂ
new trends and innovation in audio measurement.
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Check out our presence below and mark your calendars - we'll see you in Dallas!Â
Megan Clarken is Chief Commercial Officer for Nielsen Global Media. She leads our Global Media commercial teams and was appointed to this role in January 2019.
Since joining Nielsen in 2004, Megan has held numerous global executive positions. Most recently, she served as Global President, Watch. Previously, Megan served as President, Product Leadership, where she led the global team responsible for the strategy, development and management of Nielsen’s leading measurement products for television, digital, and cross-platform content and advertising. She has been instrumental in conveying our Total Audience initiative, which aims to reflect the total audience of content and ads across all screens, and to provide like-for-like metrics for digital and video.
Megan’s previous roles at Nielsen include Managing Director of Media Client Services in Asia Pacific, Middle East and Africa and Managing Director of Nielsen’s digital businesses across the Asia Pacific Region. She also held senior roles managing the company’s digital analytics product portfolio.
Prior to Nielsen, she held senior leadership positions for large publishers and online technology providers, including Akamai Technologies and ninemsn in Australia.
She is a New Zealand native and qualifier for the Seoul 1988 Summer Olympic Games for the Long Jump. She currently lives in New York.Â
Kelly Abcarian is a media research executive with more than 18 years of industry and technical leadership in aligning cross product solutions for television, digital and cross-platform. As General Manager for Nielsen’s new Advanced Video Advertising Group, Kelly has helped to lead Nielsen in sharpening its focus to help shape the future of addressable TV advertising. Over the last several years, Kelly has helped to lead Nielsen in making a number of strategic acquisitions that have strengthened its technology offerings and positioned Nielsen in the Addressable TV future, including Qterics, Gracenote and most recently Sorenson Media. With Kelly's deep industry experience, she is excited to lead Nielsen in working alongside the industry in delivering on a true scalable industry wide end-to-end addressable TV advertising solution. Â
Since joining Nielsen in 2005, Kelly has held numerous senior roles managing the company’s largest marketing technology platforms and servicing clients in the Connect & Media segments of Nielsen’s business. Kelly is a frequent speaker at industry events and is a member of the IAB Advanced TV Advisory Board, as well as being an active participant on the MRC Standards Committees.
Prior to Nielsen, Kelly held senior leadership positions for large technology companies, including Siebel Systems and Oracle. She currently resides in Chicago.
Matt O’Grady is the International Commercial Leader for Nielsen’s global media business overseeing all countries outside of the U.S. He is responsible for all revenue, clients and services for the 56 countries in which Nielsen operates today. The core Nielsen services include TV, digital, audio and print measurement as currency products. Additionally, Nielsen also provides advertising intelligence data, marketing effectiveness solutions and media analytic services.
Prior to returning to Nielsen, Matt was the Chief Executive Officer of Nielsen Catalina Solutions (NCS), a joint venture between Nielsen and Catalina Marketing. At NCS, he was responsible for the overall management and leadership of this fast-growing company. NCS revenue grew 20% year over year for three consecutive years, making it one of the fastest growing companies in the marketing effectiveness industry. Matt’s vision helped to transform the CPG advertising industry and its measurement by applying purchase-based analytics to improve advertising effectiveness and targeting. Under his leadership, NCS provided advertisers with proof of the effectiveness of campaigns across all media platforms. Â
Prior to NCS, Matt worked at Nielsen in several roles. He was the Executive Vice President and Managing Director for the U.S. local media business where he led strategy, development and enhancements for all local television and audio clients. Matt was also the Global Leader of Nielsen’s first cross-platform product and strategy team where he was responsible for all cross-platform audience measurement solutions including television, mobile and Internet.
He has worked closely with industry associations including the Media Ratings Council, IAB, Direct Marketing Association, Media Behavioral Institute, TVB, Radio Advertising Bureau, National Association of Broadcasters, COLTAM and COLRAM. Prior to joining Nielsen in 2010, he was President of Claritas, a database marketing and segmentation company that pioneered the use of offline data for online targeting and measurement. He also held management positions with Equifax, AT&T and the Daniel Yankelovich Group.
Matt is responsible for leading the Global Analytics Product Leadership team as well as Visual IQ. These teams are responsible for setting the vision for analytics, product development, quantitative research, implementation and operations. Nielsen’s analytics portfolio covers marketing effectiveness (marketing mix, multi-touch attribution & sales lift) and sales effectiveness (pricing, promotions, assortment & segmentation).
Matt began his career with Nielsen as an academic consultant working on agent based modeling for BASES in 2004 and officially joined Nielsen in 2006 holding various commercial leadership positions for the analytics business working with retailers and manufacturers. Prior to his current role, Matt was based in Singapore for five years leading Nielsen’s analytics business in Asia. Before Matt joined Nielsen, he was a professor of Economics at Miami University, as well as an instructor for the National Outdoor Leadership School.
 Linda Dupree is Chief Executive Officer at NCS, a joint venture between Nielsen and Catalina, which supports the CPG advertising ecosystem, helping to drive advertising effectiveness for all media. As the market leader, the NCS team is dedicated to understanding how advertising works to bring the next generation of advertising effectiveness services to the industry. Linda is directly responsible for leading strategy and driving performance and innovation for the fast-growing company and its clients.
Prior to her time at NCS, Linda was a Senior Vice President Client Solutions at Nielsen, where she managed relationships across the largest U.S. media companies. She was responsible for revenue retention, growth strategy and client engagement across all Nielsen services, both national and local television, digital, audio, analytics and social. She developed early predictive modeling and CRM applications to build an advanced audience platform.
Prior to Nielsen, Linda served as Executive Vice President of Sales and Marketing at both Innerscope Research and Arbitron (which is now a part of Nielsen). Her 19+ year tenure at Arbitron is where she became an early proponent of advanced targeting through her leadership of Project Apollo, an influential joint venture that serves as the backbone of return on advertising spend (ROAS) solutions. Linda has also held management positions with Grey Advertising and Stroh Brewery Company.
She lives in New York City.
Brad Kelly is currently the Managing Director for Nielsen Audio. He oversees all sales and account management activity within the United States for the company’s core Radio business unit. Brad leads a talented team of salespeople and client service representatives who sell and service the Nielsen Audio suite nationally to 4,000+ radio stations, Networks, Rep Firms, and related broadcast organizations.  Â
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A second generation broadcaster, Brad grew up in the radio industry. During his tenure with Nielsen Audio (formerly known as Arbitron Inc) he held numerous positions within the company including, SVP/Audio, VP/regional manager, VP/corporate sales, local station account manager, and training specialist. Â
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Brad holds a B.A. in Business from Pennsylvania State University, Edinboro. He currently resides in Virginia and is married with two children. He plays golf on occasion, but not very well.
Bruce Supovitz is Senior Vice President/Sales Director for Nielsen’s National Audio Services division. He is responsible for Nielsen’s audio services and solutions for radio networks, program syndicators, producers, satellite and other national entities. In 2016, working with podcasters and providing helpful solutions to this fast growing media segment were added to his oversight.
Tony Hereau is the Vice President of Audience Insights. He leverages Nielsen’s suite of local and national data to identify trends that will help clients achieve success in an ever-changing landscape of media choices.
With over 20 years of experience in the buying and selling of media, Tony strives to make complicated data easier to understand for people inside and outside of the media industry.
