Join Nielsen's CEO, David Kenny, and Katya Edelshtein as they kick off the State of Global Media Virtual Event. Setting the stage for the day to come and highlighting some of the key insights and trends we will be covering in today's sessions.

Join Nielsen's Ranjeet Laungani and Meredith Grauer as they discuss the big themes shaping global media today and what are the big ideas that you all should be thinking about as you strategize over the next 12 months. Some of the highlights will include: marketers taking a new role in shaping the industry, the expanding influence of social media, privacy changes demanding new playbooks for everyone, and much more!

Industry leaders, Debbie Weinstein (Google),  Luis Di Como (Unilever) and Penry Price (LinkedIn)  join Sean Cohan (Nielsen) to dive into how the pandemic has shaped the industry’s digital preparedness and discuss what the post COVID recovery might look like.  The panel will unpack the pandemic’s impact on the media business, accelerated audience evolution and steered investments towards all things digital.

Toni Petra (Nielsen) is joined by an esteemed panel of cross-media industry body leaders, including Doug Peiffer (OzTAM, Australia), Charkrit Direkwattanachai (ADTEB, Thailand), Magnus Anshelm (MMS, Sweden).  During the discussion, we will explore how industry bodies from around the world, who are responsible for influencing and shaping media currencies, are preparing for a cross-media future.

Katya Edelshtein will close out the day by recapping some of the agenda's highlights and key takeaways.